Six projects across SEO, Google Ads and Meta Ads. Every figure comes from the client’s own Search Console, Google Ads or Meta Ads account, and each write-up explains the method behind the number rather than just the number.
SEO · Education & Skills Training
organic impressions in under four months
Technical SEO, site restructuring, keyword mapping and content optimisation on a site Search Console could not see.
SEO · Beauty eCommerce · 12 Months
Google impressions and 17,900+ organic clicks
Technical SEO, keyword mapping, content optimisation and internal linking across a twelve-month campaign.
Google Ads · E-commerce · UK
average cost per click across a full quarter
Precision beats budget: tightly themed ad groups, intent-matched copy and aggressive negative keyword work.
Google Ads · E-commerce · Netherlands
return on ad spend — €1 in, €7.47 out
A 30-day Google Ads performance campaign for a Dutch e-commerce grocery store.
Google Ads · Beauty eCommerce · 30 Days
cost per conversion — 23 sales from €280
A 30-day Google Search campaign built entirely around purchase intent, producing 2,250 clicks at roughly €0.12 each.
Meta Ads · Cosmetics & Personal Care
estimated return on ad spend over five months
A five-stage funnel — awareness, engagement, review community, conversion and retargeting — across 45 campaigns.
More work, including projects without a full write-up, is on the portfolio page. To see the services behind these results, browse the full digital marketing services hub.