The honest answer: it depends on the maths, not the channel. Google Ads buys results this week at a price that keeps rising; SEO compounds but needs 60–90 days to show movement. The right sequence for most London service businesses is both in parallel — ads buy time for SEO to compound, and the search-term data from ads sharpens the SEO targeting. Here’s the decision framework I use with every client.
Want this applied to your business? Book a free consultation and I’ll walk you through it with your own data.