A growing share of your customers never click a blue link — they ask ChatGPT, Perplexity or Google AI Overviews and take the answer. Generative Engine Optimisation (GEO) is how you become the source those systems cite. It starts where good SEO starts: a clearly defined entity, consistent facts about your business across the web, and content structured so machines can quote it. In this article I break down the three signals AI systems weigh most — and the fastest fixes for each.
Want this applied to your business? Book a free consultation and I’ll walk you through it with your own data.