Google no longer just matches keywords. It maps entities — businesses, people, places — and rewards sites that demonstrate genuine topical authority. If your marketing strategy was built before 2023, it was built for an internet that no longer exists. Here’s what replaced it: entity-first architecture, content clusters where every page has a job, and internal links that are intentional rather than accidental.
Want this applied to your business? Book a free consultation and I’ll walk you through it with your own data.